Founder & CEO of NoonPartner with 5+ years of experience helping brands grow across GCC marketplaces. I specialize in Noon, Amazon, UAE business setup, and VAT consultation, delivering practical, compliant, and scalable e-commerce solutions for UAE, KSA, and GCC businesses.
My journey began as a web developer, building websites and learning the technical foundations of digital businesses. This hands-on tech experience later became a key advantage in e-commerce system building and optimization.
I entered the Amazon ecosystem and quickly developed expertise in seller operations, product launches, and scaling strategies. Working deeply with Amazon gave me strong marketplace fundamentals and data-driven decision-making skills.
Despite being an Amazon expert, I chose Noon after identifying it as a fast-growing, low-competition GCC marketplace. This early-mover decision allowed me to build Noon-first expertise and help brands scale ahead of the curve.
After COVID, I moved to China and experienced the real scale of global e-commerce and manufacturing. Living across Guangzhou, Shenzhen, Yiwu, and Shanghai, I engaged with top entrepreneurs and global trade networks.
I began offering direct sourcing from China to GCC-based clients, ensuring quality, pricing, and supply-chain efficiency. I also helped large Chinese companies register and expand into the UAE and GCC markets.
I have successfully completed 350+ e-commerce and business projects across Noon, Amazon, and GCC platforms. Today, I help brands grow through end-to-end execution combining technology, sourcing, compliance, and marketplaces.
Global Gateway Your Brand. Our Expertise. Multiple Channels.
- Noon-First Expertise
- Global Trade & China Sourcing
- End-to-End Services